Born and raised in in the heart of Switzerland in the picturesque city Lucerne, Janine Heini participated 2011 in the Elite Model Look contest and was amongst the top 10 during the finals in Switzerland. After her years at school, she joined the world of fashion fulltime abroad, before she decided to study. She has worked for top-class international clients like Akris, Dior, L’Oréal, to name a few. Aside she has done a master degree in literature and film at the University of Zurich. Her thesis about the famous mountain Pilatus in Lucerne got published as a book in 2014 (only available in German). She has also written for various medias, for example friday magazine.